Martyn Hale is an innovative, resourceful and commercially astute ‘Business Analyst’ with 20+ years’ experience of working with data – he specialises in all aspects of ‘Self-Service Business Intelligence’. He works with a broad spectrum of sectors in the UK & Europe including manufacturing, technology, distribution, media and training.

He provides consultancy and training services around Microsoft’s stack of Self-service BI solutions – these include Excel: Power Query & Power Pivot, Power BI, Power Apps & Flow.


He works closely with directors and senior management teams to help them improve productivity and profitability through the implementation of the various MS self-service BI tools. He encourages organisations to embrace ‘Self-service BI’ and use it as a tool to improve employee engagement and enable employees to take responsibility for their own data and analysis needs, ultimately leading to better and faster decision making.

He has learnt his craft from the ground up and understands the frustrations when trying to learn something new; he has a pragmatic and visual approach to learning and problem solving.

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