This course is designed for senior managers responsible for defining and shaping the direction for their departments or organisation. The workshop will provide a process for writing strategic business plans based on existing and emerging market factors as well as provide the tool kit to gain support and momentum within the organisation.


On completion of this course, attendees will be able to:

  •  Develop a clearer understanding of the market in which we operate.
  •  Identify and prioritise business opportunities.
  •  Identify and prioritise key stakeholders.
  •  Map out a strategic vision and its pillars.

Pre-course preparation

Bring along reports about their industry, market place and business. Be prepared to share your key insights from these with the group.

Please note this is the standard course outline. For in-house training, we can bespoke this course to your specific needs.

What will I learn?

Day 1



  • What comes first in strategic planning?
  • Introduction to Kotter’s 8 Step change model as process for the two days.

Establishing a Sense of Urgency

Learn about:

  • Pestle.
  • Porters Five Forces.
  • SWOT.
  • Decision making tools.

Stakeholder Management – Build guiding coalition

Learn about:

  • Identifying and prioritising stakeholders.
  • Stakeholder hotspots – how to influence each stakeholder.

What will I learn?

Day 2

Developing Vision and Strategy

Learn about:

  • The ‘Where’ and the ‘How’ – the vision and the strategic pillars.
  • Golden Thread – the importance of goals and setting aligned SMART objectives.
  • Risk Management – identifying, prioritising types of risk and the action options.

Communication – gaining commitment

Learn how to:

  • Influence upwards
  • Pre-empt and handle objections

Managing Change

Learn about:

  • Gleicher’s change equitation.
  • The change curve and managing through it.
  • The levers for change – COMBI model.

How we deliver

Training can be delivered in either of the following ways:

  • Online

    Online training is ideal if you have staff in different geographical locations who have the same Microsoft or Adobe training requirements.

    Our expert trainers can deliver Watch and Learn sessions to up to 100 people. Alternatively, they can produce an interactive session that allows delegates to complete practical exercises within the Microsoft or Adobe apps of your choosing.

  • Face to face

    Choose from one or half day training sessions or our popular 90-minute Sprint sessions, which can be delivered in your offices or at another location of your choice.

    All we need is a room with a table and chairs and we look after the rest. We can even provide laptops and a projector should you not have spare IT equipment to use.

Sprint learning

Short on time, but still want to boost staff performance?
Book a Sprint Session!

Each Sprint Session follows a 90-minute format for ultra-focused team learning.

Pick a topic, tell us what you want to achieve from your session, and we’ll put together a short, fun, entirely bespoke programme that meets the needs of your team.

Designed to cater for 10-15 delegates at a time

Developed by our team to cover the subject matter of your choice

Delivered online or face-to-face

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